Marketing Management - Study Mode

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[#771] Marketing research is a part of . . . . . . . . stage of rural marketing strategy.

(A) planning

(B) execution

(C) feedback

(D) None of these

Correct Answer

(A) planning

[#772] . . . . . . . . are generally food stores that are much smaller in size than in supermarkets.

(A) Convenient store

(B) Discount store

(C) Specialty store

(D) None of these

Correct Answer

(A) Convenient store

[#773] Assume that a company is involved in the development of non-conventional power generation that can show a very good growth rate. There is more problem with pollution from the use of fossil fuels. Which of the following terms can be associated with such a situation?

(A) Market penetration

(B) Market development

(C) Product development

(D) Diversification

Correct Answer

(C) Product development

[#774] Which of the following can be defined as customer delight?

(A) Performance equal to expectation

(B) Performance less than expectation

(C) Performance more than expectation

(D) Expectation more than performance

Correct Answer

(C) Performance more than expectation

[#775] Which of the following statements are true about marketing myopia? (i) It was first expressed by Theodore Levitt. (ii) It is a short-sighted and inward-looking approach to marketing. (iii) It focuses on the fulfilment of the immediate needs of the company rather than focusing on marketing from the consumer's point of view.

(A) (i) and (ii)

(B) (ii) and (iii)

(C) (i) and (iii)

(D) (i), (ii) and (iii)

Correct Answer

(D) (i), (ii) and (iii)