Marketing Management - Study Mode
[#61] Match the items of List-I and List-II where the PLC curve patterns are given for different categories: List-I List-II a. Product category 1. One of several variant shapes b. Product forms 2. Longest PLC c. Products 3. Standard PLC d. Branded products 4. Short or long PLC
Correct Answer
(D) a-2, b-3, c-1, d-4
[#62] . . . . . . . . is the out of designing the company's offering and image to occupy a distinctive plan in the target customers.
Correct Answer
(A) Positioning
[#63] The process of direct communication between the sales person and a prospect is called:
Correct Answer
(A) Personal selling
[#64] Which of the following is not a forum of Consumer Dispute Redressal System?
Correct Answer
(A) Local forum
[#65] . . . . . . . . is not a vertically integrated channel.
Correct Answer
(D) None of these