Marketing Management - Study Mode
[#616] Customer cost will be considered as which of the following Ps of marketing mix?
Correct Answer
(B) Price
[#617] Which of the following is a major advantage of personal selling?
Correct Answer
(A) Targeted message
[#618] The term product convenience can be attached as the buying motive with which of the following?
Correct Answer
(C) Rational
[#619] If a company uses its company name for its entire range of products offered, then it is called
Correct Answer
(B) Corporate branding
[#620] Match List-I and List-II : List-I List-II a. Convenience goods 1. Consumer purchases them frequently, immediately, and with minimal effort. b. Shopping goods 2. Consumer compares them on the basis of suitability, quality, price, and style. c. Speciality goods 3. These are goods with unique characteristics or brand identification. d. Unsought goods 4. Consumers are not aware of them and normally do not think of buying them.
Correct Answer
(B) a-1, b-2, c-3, d-4