Marketing Management - Study Mode

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[#516] Marketing can be viewed as an activity that takes the basic physical characteristics of a product, adds value to it and makes it attractive targeted segments of the buying population. This value added activity could be

(A) brand

(B) customer service

(C) packaging

(D) All of these

Correct Answer

(D) All of these

[#517] When a firm sets a very low price for one or more of its products with the intention of driving its competitors out of business:

(A) Predatory Pricing

(B) Economy Pricing

(C) Psychological Pricing

(D) Penetration Pricing

Correct Answer

(C) Psychological Pricing

[#518] Match the following. List-I List-II a. Personal selling 1. Stimulates demand for a whole type of product. b. Geographic selectivity 2. Personal presentation and promotion of ideas, goods or services. c. Qualitative selectivity 3. Ability of an advertising medium to reach almost everyone in given area. d. Primary demand advertising 4. Ability of an advertising medium to reach only certain types of people.

(A) a-2, b-3, c-4, d-1

(B) a-1, b-2, c-3, d-4

(C) a-2, b-4, c-3, d-1

(D) a-4, b-3, c-2, d-1

Correct Answer

(A) a-2, b-3, c-4, d-1

[#519] Which of the following management thinkers described the term marketing myopia?

(A) Philip Kotler

(B) Peter Drucker

(C) Theodore Levitt

(D) Luke Sullivan

Correct Answer

(C) Theodore Levitt

[#520] Marketing concept involves following ideas.

(A) Marketing department becomes the main management force in a company

(B) The company becomes completely consumer oriented

(C) Both A and B

(D) Neither A nor B

Correct Answer

(C) Both A and B