Marketing - Study Mode

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[#431] Match the following. List-I (Thinkers) List-II (Books) a. Kaldor A. G. 1. Imbricative Marketing b. Mc Kitterick J.B. 2. What is the Marketing Management Concept c. Levitt T. 3. Innovation in Marketing d. Lazo H. and Corbin A. 4. Management in Marketing

(A) a-1, b-3, c-4, d-2

(B) a-1, b-2, c-3, d-4

(C) a-3, b-1, c-2, d-4

(D) a-2, b-3, c-1, d-4

Correct Answer

(B) a-1, b-2, c-3, d-4

[#432] Match the items of List II with the items of List I and suggest the correct answer. List-I List-II a. Style 1. That comes quickly into public view, are adopted with great zeal, peak early and decline very fast b. Fashion 2. Basic and distinctive mode of expression appearing in a field of human endeavour c. Fad 3. Currently accepted or popular style in a given field

(A) a-2, b-3, c-1

(B) a-3, b-1, c-2

(C) a-1, b-2, c-3

(D) a-2, b-1, c-3

Correct Answer

(A) a-2, b-3, c-1

[#433] Brand concept not includes

(A) Digital marketing

(B) Brand name

(C) Brand identity and value

(D) Brand personality

Correct Answer

(A) Digital marketing

[#434] Who developed the 4 P's of marketing?

(A) J. R. Betty

(B) Hanson

(C) Mc Carthy

(D) Peter F. Drucker

Correct Answer

(C) Mc Carthy

[#435] Which of the following is not a deciding factor for advertising budget out of the given options?

(A) Compettitive parity

(B) A fixed percentage of turnover

(C) Affordability

(D) Competitor's advertising policy

Correct Answer

(B) A fixed percentage of turnover