Communication For Development And Social Change - Study Mode
[#111] The Advertising Agencies Association of lndia came into existence in
Correct Answer
(C) 1945
[#112] Initial stage of interpersonal communication is called
Correct Answer
(A) The phatic stage
[#113] Match the following. List-I List-II a. Advantage of mass media in campaigns 1. Inconvenient backups b. Failure of campaigns 2. To reach mass audience effectively c. Use of mass media campaigns 3. Both advantageous and disadvantageous d. Campaign revelations 4. Examined on the basis of recall
Correct Answer
(B) a-2, b-1, c-3, d-4
[#114] The western mode of communication is
Correct Answer
(B) explicit and direct
[#115] Four approaches have been defined by researchers for relating communication to development. These are
Correct Answer
(B) Empathy (Lerner), Diffusion (Rogers), Magic Multiplier (Schramm), Model of Relations (Rosengren)