Communication And Media Research - Study Mode

[#186] Match the following. List-I List-II a. Receives information 1. Exchange of ideas and perception b. Basic provider of any information 2. To share c. Communication 3. Source d. Communis 4. Receiver
Correct Answer

(B) a-4, b-3, c-1, d-2

[#187] Market research is doneto target . . . . . . . .
Correct Answer

(C) advertisements

[#188] Who is the writer of the book named the Medium is the Message?
Correct Answer

(B) Marshal Mc Luhan

[#189] The three objectives of the SITE were
Correct Answer

(B) entertainment, education and information

[#190] Itemised rating scales are otherwise known as
Correct Answer

(A) Numerical scales